The Industry Analyst Evaluation Game

This article discusses the complexity of an analyst’s role when attempting to understand an emerging segment or industry. Because the analyst is not necessarily a customer, understand the value proposition and future prospects can be quite challenging. In order to avoid this, both the company and the analyst need to engage in a discussion that takes into consideration the other side’s perspective and help each other understand the ways in which this new product or service will impact the company in the near- and long-term.